Global effort to embed five Digital Guiding Principles (DG Ps) across thousands of brands on platforms including You Tube, Instagram, and X Producers use cutting-edge technology and collaborate with digital platforms to help ensure marketing reaches only those over the legal purchase age ...
Read MoreThe International Alliance for Responsible Drinking's (IARD) 13 member companies – the world’s leading beer, wine, and spirits producers – undertake a wide range of Environmental, Social, and Governance (ESG) initiatives as part of their commitments to sustainability and social ...
Read MoreExamples of evaluations of programs and initiatives to reduce harmful drinking by IARD's membership
Read MoreIn its March 2018 issue, the Drug and Alcohol Review published a response which IARD submitted to the publication: Petticrew, M., Maani Hessari, N., Knai, C., & Weiderpass, E. (2018). How alcohol industry organisations mislead the public about alcohol and ...
Read MoreFOUR IN FIVE EMPLOYERS DO NOT HAVE ALCOHOL IN THE WORKPLACE POLICIES IN PLACE One in three (34%) employers say staff socialising in person is important given the increase in hybrid working Three in four (73%) companies have more generations in their ...
Read MoreThe Partnership Council brings together Trade Associations (T As) and Social Aspects Organizations (SA Os) from around the world with IARD members and staff to achieve greater impact around our collective goal to reduce the harmful use of alcohol.Click on a Partnership ...
Read MoreWe the members of the International Alliance for Responsible Drinking (IARD), together with Facebook (incl. Instagram), Snapchat, and You Tube are determined to continue to establish new standards of marketing responsibility. Together, we want to make it easy for even the ...
Read MoreBy forming innovative partnerships with hundreds of organizations, the 11 companies behind some of the world’s most popular beer, wine and spirits brands have:• Reached more than 100 million people with educational messages focused on preventing underage drinking• Established campaigns ...
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© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
