Preventing underage exposure to online alcohol advertising: how to add safeguards to social media marketing The 12 members of the International Alliance for Responsible Drinking (IARD) are committed to ensuring that their online alcohol marketing communications meet the same high ...
Read MoreIARD commissioned You Gov to look at changes in drinking habits among adults during COVID-19. Surveys were conducted in May and November 2020 and all figures, unless otherwise stated, are from You Gov Plc. Please click on the links below to access ...
Read MoreLaunched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...
Read MoreLaunched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...
Read MoreExamples of evaluations of programs and initiatives to reduce harmful drinking by IARD's membership
Read MoreConsumption data are provided by the The IWSR. The data are organized by country or territory and beverage strength and listed annually from 2000 to 2023.
Read MoreIARD’s member companies, the world’s leading global beer, wine, and spirits companies, have launched new resources: Responsible Retailing of Beverage Alcohol and Responsible Service of Beverage Alcohol. These free tools are designed to support retailers and hospitality venues across the ...
Read MoreThis Evaluation Guide provides an overview of what is involved in evaluating a targeted prevention program (prevention of underage drinking and drink driving, training for those who sell and serve alcohol, initiatives to reduce violence and crime around licensed premises ...
Read MoreUp to one in every two drinks is illicit in some parts of the world: much higher than previous global estimates The majority of alcohol drunk is illicit in five out of seven African countries covered Illicit alcohol is unregulated, untaxed, and ...
Read MoreTargets and KPIs As the leading global beer, wine, and spirits producers, IARD’s members are committed to setting high standards for responsibility across the alcohol industry and to combating harmful drinking. These 11 companies agreed their “Producers’ Commitments” in 2012; this ...
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© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
