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Beer, wine, and spirits will carry age restrictions globally, announce leading producers in new drive against underage drinking

January 27, 2020

Symbols or written age restrictions will be added to labels on alcohol drinks [1] produced by members of the International Alliance for Responsible Drinking (IARD), sending an even clearer message that these products are not for minors. The initiative, which ...

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Global CEOs of leading beer, wine and spirits producers write to Director General of the World Health Organization (Dec 2020)

January 4, 2021

Dear Dr. Tedros, The COVID-19 pandemic has posed unprecedented challenges to communities around the world. Although the pandemic has heavily impacted our companies, and even more so our customers running hospitality premises, we remain steadfast in our commitment to supporting ...

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Dr Ellie Cannon shares tips to support consumers in their efforts to embrace moderation

September 10, 2024

Doctor Ellie Cannon sets out a series of easy-to-understand tips for the International Alliance for Responsible Drinking (IARD) to promote moderation and responsibility among adults who choose to drink. Dr Ellie Cannon1 is a General Practitioner, as well as a ...

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Building on positive trends and partnerships to reduce harmful drinking

May 5, 2021

The CE Os of IARD’s 12 member companies – the world’s leading beer, wine, and spirits producers – wrote to Dr. Tedros, Director-General of the World Health Organization, to reiterate their commitment to supporting public health goals. Dear Dr. Tedros, The ...

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High human, societal, and economic costs from Unregulated Alcohol

October 25, 2018

Up to one in every two drinks is illicit in some parts of the world: much higher than previous global estimates The majority of alcohol drunk is illicit in five out of seven African countries covered Illicit alcohol is unregulated, untaxed, and ...

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A tribute to Sir Ivan Menezes, Chief Executive of Diageo

June 9, 2023

A visionary and collaborative leader who laid the foundations for a ground-breaking private sector coalition to reduce underage drinking. All of us at the International Alliance for Responsible Drinking (IARD) are mourning the loss of the visionary former Chair of ...

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Welcome To IARD

October 12, 2018

We are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...

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Drinking Guidelines: General Population

August 8, 2022

This table details recommendations for alcohol consumption (drinking guidelines) issued by government bodies in all countries for which IARD has been able to verify the information with the respective national authorities or through publicly accessible documents. Generally, these recommendations apply ...

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Drinking Guidelines: General Population

August 8, 2022

This table details recommendations for alcohol consumption (drinking guidelines) issued by government bodies in all countries for which IARD has been able to verify the information with the respective national authorities or through publicly accessible documents. Generally, these recommendations apply ...

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Blood Alcohol Concentration (BAC) Limits

January 31, 2020

This table details the legal blood alcohol concentration (BAC) and breath alcohol concentration (BrAC) limits for the general population of drivers in all countries for which IARD has been able to verify the information with the respective national authorities or ...

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