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Dr Ellie Cannon shares tips to support consumers in their efforts to embrace moderation

Doctor Ellie Cannon sets out a series of easy-to-understand tips for the International Alliance for Responsible Drinking (IARD) to promote moderation and responsibility among adults who choose to drink.

Dr Ellie Cannon1 is a General Practitioner, as well as a respected author and broadcaster, who provides actionable advice to adults to help them make informed health choices. Her tips for drinking moderately are aimed at adults who choose to drink, designed to be easily understood, and are adaptable for global markets.
Recent data from the World Health Organisation (WHO) shows a positive shift in drinking trends with a 20% reduction in alcohol-related death rate in less than a decade, and similar falls in alcohol-related disability, as well as smaller reductions in binge drinking. IARD is keen to accelerate these downward trends in harmful drinking by working with the private sector, policy makers, and others.

Dr Ellie Cannon, physician said:
“As a GP, I see many patients coming to my surgery looking for accessible and workable ways to moderate their drinking and my tips are designed to help answer those questions. I am delighted that organisations like IARD are helping to shine a light on conversations around moderation and responsible drinking because it is an emotive issue and there isn’t a one-size-fits-all approach. Anyone with questions about their drinking should always talk to a healthcare professional.”

Dr Ellie’s tips to drink moderately and responsibly are to:

  • Set your limits: Take time to enjoy your drinks and stick to your limits
  • Stay hydrated: Drink plenty of water
  • Consider 0.0%: Explore no-alcohol options and alternate between these and alcohol drinks 
  • Perfect your drink: Check labels for alcohol by volume content and use standardised measuring tools
  • Have a meal or snack: Eating helps slow down the rate at which alcohol is absorbed
This partnership is the latest example of IARD’s ongoing work to promote moderation and responsibility among adults that choose to drink. IARD members, the leading beer, wine, and spirits companies, support informed choice by providing moderation messages on product labels and online. Furthermore, in June 2024, IARD members and six leading digital platforms announced a partnership to enhance online safeguards and prevent those who are underage from seeing alcohol advertising online.

Julian Braithwaite, CEO and President of IARD, said:  
“IARD and its members are committed to promoting a culture of moderation and responsibility among those who choose to drink, supporting them to make informed choices.
“We are very pleased to have seen some significant declines in harmful drinking in many parts of the world, but there is still much work to be done. We hope that by working together in partnership with influential voices, like Dr Ellie, we can support and accelerate positive changes in drinking patterns across the globe.”

ENDS

Contact
For more information, please contact: Puja Darbari – pdarbari@iard.org or iard@mhpgroup.com

Notes to editors
1 Dr Ellie is the GP for the Mail on Sunday with weekly health pages that also appear on MailOnline. She is the regular on-screen GP for Sky News and Channel 5 News, and is often asked to commentate on health across a wide range of media. Ellie’s expertise across all health and medicine is current thanks to her NHS practice in the UK and her passion is to empower patients to make sensible informed choices. More information on Dr Ellie can be found here: https://drellie.co.uk/

See Dr. Ellie Cannon’s video sharing her moderation tips: https://iard.org/actions/DrEllie

About IARD: The International Alliance for Responsible Drinking (IARD) is a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for a common purpose: to be part of the solution in combating harmful drinking. To advance this shared mission, IARD works and partners with public sector, civil society, and private stakeholders. www.iard.org

*IARD’s members are AB InBev, Asahi, Bacardi, Brown-Forman, Carlsberg, Diageo, Heineken, Kirin, Moët Hennessy, Molson Coors Beverage Company, Pernod Ricard, Suntory Global Spirits, and William Grant & Sons. Associate members: The Coca-Cola Company and LOTTE Chilsung Beverage.

International Alliance for Responsible Drinking

© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.