We the members of the International Alliance for Responsible Drinking (IARD), together with Facebook (incl. Instagram), Snapchat, and You Tube are determined to continue to establish new standards of marketing responsibility. Together, we want to make it easy for even the ...
Read MoreIARD’s member companies, the world’s leading beer, wine, and spirits producers, are working in partnership with 18 prominent global and regional online retailers, and e-commerce and delivery platforms to deliver global standards for the online sale and delivery of alcohol. ...
Read MorePreventing underage exposure to online alcohol advertising: how to add safeguards to social media marketing The 12 members of the International Alliance for Responsible Drinking (IARD) are committed to ensuring that their online alcohol marketing communications meet the same high ...
Read MoreSince 2018, IARD members have been working with the world’s most prominent digital platforms to establish new standards of marketing responsibility. Together, they want to make it easy for even the smallest producer to implement effective safeguards to prevent minors ...
Read MoreIARD Members are committed to reducing harmful drinking and to contributing to the community in which they work, including through contributions to local and national economies through taxation.The International Alliance for Responsible Drinking and its member companies believe that:Any taxation ...
Read MoreIARD commissioned You Gov to look at changes in drinking habits amongst adults during COVID-19. Surveys were conducted in May and November 2020 and all figures, unless otherwise stated, are from You Gov Plc. Please click on the links below to access ...
Read MoreOn 16 September 2020 the journal Drug and Alcohol Review published a response which IARD submitted to the publication: Rehm, J., Crépault, J.-F., Wettlaufer, A., Manthey, J., & Shield, K. D. (2020). What is the best indicator of the harmful ...
Read MoreOn 14 June 2020 the Journal of Studies on Alcohol and Drugs published a letter which IARD submitted on 16 January 2020 in response to the publication: Lim, A. W. Y., van Schalkwyk, M. C. I., Maani Hessari, N., & ...
Read MoreLaunched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...
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© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
