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Marketing of Alcohol Beverages

December 5, 2018

This IARD Policy Review summarizes the evidence on marketing communications for alcohol beverages and their regulation.Last reviewed: July 2018IARD Policy Reviews offer a referenced overview of recent peer-reviewed, published research on the impact of policy measures on drinking patterns and ...

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Physical Availability Restrictions

November 6, 2018

This IARD Policy Review summarizes the evidence on physical availability policies and their impact on consumption and alcohol-related outcomes.Last reviewed: October 2018IARD Policy Reviews offer a referenced overview of recent peer-reviewed, published research on the impact of policy measures on ...

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Drinking and Cognitive Function

March 18, 2020

This IARD Health Review discusses the role of alcohol consumption as a risk factor for cognitive decline.Last reviewed: November 2019IARD Health Reviews offer a referenced overview of recent peer-reviewed, published research on the relationship between alcohol consumption and health outcomes. ...

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A Guide to Evaluating Prevention Programs

January 27, 2016

This Evaluation Guide provides an overview of what is involved in evaluating a targeted prevention program (prevention of underage drinking and drink driving, training for those who sell and serve alcohol, initiatives to reduce violence and crime around licensed premises ...

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High human, societal, and economic costs from Unregulated Alcohol

October 25, 2018

Up to one in every two drinks is illicit in some parts of the world: much higher than previous global estimates The majority of alcohol drunk is illicit in five out of seven African countries covered Illicit alcohol is unregulated, untaxed, and ...

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Producers' Commitments Compliance & KPIs

November 6, 2018

Targets and KPIs As the leading global beer, wine, and spirits producers, IARD’s members are committed to setting high standards for responsibility across the alcohol industry and to combating harmful drinking. These 11 companies agreed their “Producers’ Commitments” in 2012; this ...

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Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

January 28, 2012

These Guiding Principles provide guidance to countries seeking to establish or enhance marketing self-regulation codes of practice for alcohol beverages, by helping to define near-universal provisions regarding social responsibility, fairness, and decency. They were approved in November 2011 by the ...

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Welcome To IARD

October 12, 2018

We are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...

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IARD member statement on alcohol and health (Sept 2018)

December 5, 2022

For many adults in many cultures, enjoying a beer, spirits, or wine is an important part of their social lives. Many lifestyle choices carry potential risks and benefits. While some people choose not to drink, health authorities in many countries ...

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Social Marketing

January 27, 2016

This IARD Policy Review summarizes the evidence on social marketing initiatives developed to address problematic drinking behaviors and to reduce the potential for harm.Last Reviewed: August 2016IARD Policy Reviews offer a referenced overview of recent peer-reviewed, published research on the ...

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