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Standards for Responsible Digital Marketing

May 5, 2021

In 2018, the United Nations called on our sector to take "concrete steps" towards eliminating marketing of alcohol products to minors as part of efforts to reduce underage drinking. The Digital Guiding Principles developed and implemented by IARD members respond ...

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Substantial decline in drink driving deaths

October 17, 2019

Drink-driving fatalities declined in 34 of 36 countries worldwide for which official national data is available.Fatalities reduced in 24 of 26 countries in Europe between 2006 and 2016.14 European countries saw a drop of at least 50% over this period, ...

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Leading beer, wine, and spirits producers set new standards in responsible digital marketing

November 20, 2024

Global effort to embed five Digital Guiding Principles (DG Ps) across thousands of brands on platforms including You Tube, Instagram, and X Producers use cutting-edge technology and collaborate with digital platforms to help ensure marketing reaches only those over the legal purchase age ...

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Dr Ellie Cannon shares tips to support consumers in their efforts to embrace moderation

September 10, 2024

Doctor Ellie Cannon sets out a series of easy-to-understand tips for the International Alliance for Responsible Drinking (IARD) to promote moderation and responsibility among adults who choose to drink. Dr Ellie Cannon1 is a General Practitioner, as well as a ...

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Almost one in three drinkers consuming less alcohol under COVID-19 shutdowns, Global survey finds

June 4, 2020

A survey of more than 11,000 people across nine countries has found: 84% of drinkers are drinking the same or less alcohol during shutdowns, with almost one in three people (30%) saying they are drinking less or have stopped Of ...

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Global CEOs of leading beer, wine and spirits producers write to Director General of the World Health Organization (Dec 2020)

January 4, 2021

Dear Dr. Tedros, The COVID-19 pandemic has posed unprecedented challenges to communities around the world. Although the pandemic has heavily impacted our companies, and even more so our customers running hospitality premises, we remain steadfast in our commitment to supporting ...

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Building on positive trends and partnerships to reduce harmful drinking

May 5, 2021

The CE Os of IARD’s 12 member companies – the world’s leading beer, wine, and spirits producers – wrote to Dr. Tedros, Director-General of the World Health Organization, to reiterate their commitment to supporting public health goals. Dear Dr. Tedros, The ...

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Privacy Policy

November 7, 2018

Information We Collect and Use You may provide personally identifiable information to us when you visit the Site. If you voluntarily register with us, we will hold your personal information securely, and will only use that information for the purpose for ...

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Global standards launched for online sale and delivery of alcohol as e-commerce booms during pandemic (May 2021)

May 24, 2021

New data from Euromonitor International* sees e-commerce grow by 33% globally, while total volume of alcohol sales fell by 6% year on year in 2020 New global standards enhance safeguards to prevent online alcohol sale and delivery to those underage or ...

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Letter to the editor: IARD responds to Lim et al.’s (2019) analysis of framing and completeness of information disseminated by alcohol industry-funded organizations

June 15, 2020

On 14 June 2020 the Journal of Studies on Alcohol and Drugs published a letter which IARD submitted on 16 January 2020 in response to the publication: Lim, A. W. Y., van Schalkwyk, M. C. I., Maani Hessari, N., & ...

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