Launched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...
Read MoreSymbols or written age restrictions will be added to labels globally on alcohol drinks produced by IARD members, sending an even clearer message that these products are not for minors. The initiative also applies to alcohol-free extensions of alcohol brands ...
Read MoreUnderage drinking declining in many countries: new analysis shows Underage drinking has fallen or stayed the same in three-quarters of the 65 countries where national data are available.It has fallen in half of these countries (since 2010), including: Decreases of 40% ...
Read More“We are committed to encouraging responsible choices about alcohol and believe that for adults of legal drinking age, moderate alcohol consumption can be part of a well-balanced lifestyle. Various health authorities and medical studies state that moderate consumption of alcohol ...
Read MoreWe are committed to encouraging responsible choices about alcohol and believe that for adults of legal drinking age, moderate alcohol consumption can be part of a well-balanced lifestyle. Various health authorities and medical studies state that moderate consumption of alcohol ...
Read MoreWe are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...
Read MoreThis e-book presents the preliminary findings of an international road safety expert symposium, which was the opening event of the UN Global Road Safety Week in Geneva on 6-12 May, 2013. It was produced jointly by the United Nations Economic ...
Read MoreThe aim of this guide is to cover the basic laws and responsibilities required of staff serving alcohol. This may be in an on-license environment, where alcohol beverages are sold and the customer drinks these in the place where they ...
Read MoreUp to one in every two drinks is illicit in some parts of the world: much higher than previous global estimates The majority of alcohol drunk is illicit in five out of seven African countries covered Illicit alcohol is unregulated, untaxed, and ...
Read MoreIARD’s member companies, the world’s leading global beer, wine, and spirits companies, have launched new resources: Responsible Retailing of Beverage Alcohol and Responsible Service of Beverage Alcohol. These free tools are designed to support retailers and hospitality venues across the ...
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© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
