Responsible innovation in the alcohol beverage sector is at the heart of IARD members' product evolution, with an emphasis on addressing consumer trends while promoting moderation and responsible consumption through a range of diverse products for adults who choose to ...
Read MoreBinge drinking among Europeans aged between 20 and 24 years fell by almost a quarter (23%) between 2005 and 2016.Binge drinking has declined by 18% or more in four out of six WHO regions between 2005 and 2016. Across Europe ...
Read MoreUnderage drinking declining in many countries: new analysis shows Underage drinking has fallen or stayed the same in three-quarters of the 65 countries where national data are available.It has fallen in half of these countries (since 2010), including: Decreases of 40% ...
Read MoreA visionary and collaborative leader who laid the foundations for a ground-breaking private sector coalition to reduce underage drinking. All of us at the International Alliance for Responsible Drinking (IARD) are mourning the loss of the visionary former Chair of ...
Read MoreGoogle, Meta, Pinterest, Snap, Tik Tok, and X have committed to work with global beer, wine, and spirits companies to further strengthen standards of responsibility for alcohol beverage advertising on digital channels worldwide, supporting UN goals to tackle the harmful use ...
Read MoreThe International Alliance for Responsible Drinking (IARD) is delighted to announce the appointment of Annie Brown as its Chief Communications Officer (CCO). This is a newly created role for the organisation as it continues to strengthen its role leading private ...
Read MoreIncludes Walmart, SPAR International, Google, Meta, Door Dash, Rappi, Uber Eats, the International Chamber of Commerce, and Duty Free World Council, alongside the members of the International Alliance for Responsible Drinking (IARD) – the leading global beer, wine, and spirits producers New Standards ...
Read More~Brands, marketeers and creators put responsibility at the heart of influencer marketing to build trust, impact and influence~ Cannes, France, 23 June 2026 – Industry experts gathered at Cannes Lions to discuss the role of responsible influencer marketing in building ...
Read MoreNew data show that adults are rejecting guilt this festive period amid appreciation of moderation over absolutes Tuesday 25 November: As the festive season gets underway, new attitudinal research of more than 2,000 adults conducted by the International Alliance for ...
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© 2026 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
