Launched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...
Read MoreSymbols or written age restrictions will be added to labels globally on alcohol drinks produced by IARD members, sending an even clearer message that these products are not for minors. The initiative also applies to alcohol-free extensions of alcohol brands ...
Read MoreUnderage drinking declining in many countries: new analysis shows Underage drinking has fallen or stayed the same in three-quarters of the 65 countries where national data are available.It has fallen in half of these countries (since 2010), including: Decreases of 40% ...
Read MoreThis report highlights some examples of the ways IARD members are collaborating with a wide range of stakeholders including regional, national and local governments, civil society and others in the private sector to share best practice, learn from others, innovate ...
Read MoreDoctor Ellie Cannon sets out a series of easy-to-understand tips for the International Alliance for Responsible Drinking (IARD) to promote moderation and responsibility among adults who choose to drink. Dr Ellie Cannon1 is a General Practitioner, as well as a ...
Read MoreThe COVID-19 pandemic presents an unprecedented global challenge of protecting lives while also safeguarding livelihoods and communities. Only a whole-of-society, united, and collaborative approach can deliver an effective global response. As custodians of some of the world’s most iconic and ...
Read MoreVast majority consumed same or less alcohol in 2020; Targeted support needed for the minority that continues to drink at harmful levels Consumers around the world bought 15.8 billion fewer liters of alcohol beverages last year, according to new data from ...
Read MoreIARD’s member companies, the world’s leading global beer, wine, and spirits companies, have launched new resources: Responsible Retailing of Beverage Alcohol and Responsible Service of Beverage Alcohol. These free tools are designed to support retailers and hospitality venues across the ...
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© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
