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Standards for Responsible Digital Marketing

May 5, 2021

In 2018, the United Nations called on our sector to take "concrete steps" towards eliminating marketing of alcohol products to minors as part of efforts to reduce underage drinking. The Digital Guiding Principles developed and implemented by IARD members respond ...

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Raising Global Responsibility Standards: Over 100 leading companies unite to reduce harmful drinking

July 3, 2025

Includes Walmart, SPAR International, Google, Meta, Door Dash, Rappi, Uber Eats, the International Chamber of Commerce, and Duty Free World Council, alongside the members of the International Alliance for Responsible Drinking (IARD) – the leading global beer, wine, and spirits producers New Standards ...

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Evaluations of industry programs and initiatives

June 25, 2023

Examples of evaluations of programs and initiatives to reduce harmful drinking by IARD's membership

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IARD Members' ESG initiatives round-up: November 2022

December 16, 2022

The International Alliance for Responsible Drinking's (IARD) member companies – the world’s leading beer, wine, and spirits producers – undertake a wide range of Environmental, Social, and Governance (ESG) initiatives as part of their commitments to sustainability and social responsibility. ...

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The world’s most iconic beer, wine, and spirits brands to introduce new consumer information on labels (May 2021)

May 25, 2021

The CEO Chair and Vice Chair of IARD, together with IARD’s CEO, wrote to Dr. Tedros, Director-General of the World Health Organization, to outline this initiative. In the letter they stated: In response to the 2018 United Nations Political Declaration ...

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Improving consumer information on labels

May 5, 2021

The CEO Chair and Vice-Chair of IARD and IARD CEO outlined the detail of this initiative in a letter to Dr. Tedros,Director General of the World Health Organization in May 2021. In the letter they state: In response to the ...

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Partnership Council

October 17, 2018

The Partnership Council brings together Trade Associations (T As) and Social Aspects Organizations (SA Os) from around the world with IARD members and staff to achieve greater impact around our collective goal to reduce the harmful use of alcohol.Click on a Partnership ...

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Letter to the editor: Philip Morris International has not been a member of ICAP or IARD’s board of directors.

June 15, 2020

IARD submitted the following letter to the International Journal of Health Policy and Management on 19 December 2019 in response to the publication: Delobelle P. Big tobacco, alcohol, and food and NC Ds in LMI Cs: an inconvenient truth and call to ...

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World’s Leading Producers of Beer, Wine and Spirits are combatting harmful drinking in more than a hundred countries

October 25, 2018

By forming innovative partnerships with hundreds of organizations, the 11 companies behind some of the world’s most popular beer, wine and spirits brands have:• Reached more than 100 million people with educational messages focused on preventing underage drinking• Established campaigns ...

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