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Partnering with digital platforms for age assurance

May 5, 2021

Since 2018, IARD has been working in partnership with digital platforms to enhance responsibility standards for alcohol-related marketing online in support of UN goals to reduce harmful drinking. This pioneering partnership aims to build confidence in age-assurance systems online and ...

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Actions to prevent underage drinking

October 13, 2023

In recent years, and in response to direct asks of our sector within the 2018 United Nations Political Declaration on noncommunicable diseases, IARD members have taken further concrete steps to accelerate and support declines in underage drinking including: Introducing symbols ...

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Digital Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

September 30, 2014

Launched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...

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Digital Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

September 30, 2014

Launched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...

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Alcohol sales declined by 6% globally during pandemic (May 2021)

May 18, 2021

Vast majority consumed same or less alcohol in 2020; Targeted support needed for the minority that continues to drink at harmful levels Consumers around the world bought 15.8 billion fewer liters of alcohol beverages last year, according to new data from ...

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New research shows closure of hospitality caused decline in Brits’ mental health (July 2021)

July 19, 2021

New research shows closure of hospitality caused decline in Brits’ mental health One in three U.K. adults (34%) say their own social and mental wellbeing has been negatively impacted by the closure of pubs and other hospitality settings, with adults under ...

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IARD Members' ESG initiatives round-up: October 2022

November 18, 2022

The International Alliance for Responsible Drinking's (IARD) 13 member companies – the world’s leading beer, wine, and spirits producers – undertake a wide range of Environmental, Social, and Governance (ESG) initiatives as part of their commitments to sustainability and social ...

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Ways of Working

June 26, 2023

A partial list of external examples of policies and processes using private sector data in research, intended to support stakeholders in future data sharing agreements.

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New global partnership: digital platforms and leading beer, wine, and spirits brands unite to enhance age assurance for online alcohol marketing

June 5, 2024

Google, Meta, Pinterest, Snap, Tik Tok, and X have committed to work with global beer, wine, and spirits companies to further strengthen standards of responsibility for alcohol beverage advertising on digital channels worldwide, supporting UN goals to tackle the harmful use ...

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New global alliance formed to promote the responsible sale and delivery of alcohol online (Jan 2021)

January 28, 2021

Groundbreaking partnership between leading beer, wine, and spirits producers, online retailers, and e-commerce and delivery platforms to establish robust global standards for the online sale and delivery of alcohol beverages. Read more here

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