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Digital Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

September 30, 2014

Launched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...

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Digital Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

September 30, 2014

Launched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...

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IARD's new report: Actions to Prevent Underage Drinking

October 16, 2023

Underage drinking declining in many countries: new analysis shows Underage drinking has fallen or stayed the same in three-quarters of the 65 countries where national data are available.It has fallen in half of these countries (since 2010), including: Decreases of 40% ...

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Five years on: World’s leading beer, wine, and spirits producers have reached hundreds of millions of people across the globe in their mission to combat harmful drinking

October 25, 2018

The 11 companies behind some of the world’s most popular beer, wine, and spirits brands have forged new and innovative partnerships across sectors through their Producers’ Commitments. Achievements include:Delivering an average of 347 drink driving prevention programs per year between ...

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IARD statement for the UN HLM on NCDs multistakeholder hearing

May 2, 2025

* Check Against Delivery * STARTS Thank you Chair. I am Julian Braithwaite, President and CEO of the International Alliance for Responsible Drinking. I am delivering this statement on behalf of the International Alliance for Responsible Drinking, which is supported ...

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The following was provided to Mother Jones by the International Alliance for Responsible Drinking on March 21

October 25, 2018

“We are committed to encouraging responsible choices about alcohol and believe that for adults of legal drinking age, moderate alcohol consumption can be part of a well-balanced lifestyle. Various health authorities and medical studies state that moderate consumption of alcohol ...

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Home

September 26, 2018

We are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...

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IARD member statement on alcohol and health (2023)

February 8, 2024

We are committed to encouraging responsible choices about alcohol and believe that for adults of legal drinking age, moderate alcohol consumption can be part of a well-balanced lifestyle. Various health authorities and medical studies state that moderate consumption of alcohol ...

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Resources

October 23, 2018

IARD’s work is informed by scientific evidence on alcohol and health, including alcohol policy. By bringing together data and research on drinking patterns, alcohol in society, and regulations at a national level, IARD examines practices around policies and interventions that ...

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