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Producers' Commitments Compliance & KPIs

November 6, 2018

Targets and KPIs As the leading global beer, wine, and spirits producers, IARD’s members are committed to setting high standards for responsibility across the alcohol industry and to combating harmful drinking. These 11 companies agreed their “Producers’ Commitments” in 2012; this ...

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Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

January 28, 2012

These Guiding Principles provide guidance to countries seeking to establish or enhance marketing self-regulation codes of practice for alcohol beverages, by helping to define near-universal provisions regarding social responsibility, fairness, and decency. They were approved in November 2011 by the ...

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Welcome To IARD

October 12, 2018

We are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...

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Beverage Alcohol Labeling Requirements

January 5, 2019

This table details alcohol beverage labeling requirements in all countries for which IARD has been able to verify the information with the respective national authorities or through publicly accessible documents. Details on the requirements for health warnings to be included ...

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Beverage Alcohol Labeling Requirements

January 5, 2019

This table details alcohol beverage labeling requirements in all countries for which IARD has been able to verify the information with the respective national authorities or through publicly accessible documents. Details on the requirements for health warnings to be included ...

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Drinking Guidelines: General Population

August 8, 2022

This table details recommendations for alcohol consumption (drinking guidelines) issued by government bodies in all countries for which IARD has been able to verify the information with the respective national authorities or through publicly accessible documents. Generally, these recommendations apply ...

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Drinking Guidelines: General Population

August 8, 2022

This table details recommendations for alcohol consumption (drinking guidelines) issued by government bodies in all countries for which IARD has been able to verify the information with the respective national authorities or through publicly accessible documents. Generally, these recommendations apply ...

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Drinking Guidelines for Pregnancy and Breastfeeding

August 8, 2022

This table details drinking guidelines issued by government bodies regarding alcohol consumption by people attempting to become pregnant, who are pregnant, or are breastfeeding, in all countries for which IARD has been able to verify the information with the respective ...

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Harmful drinking across Europe declines; Leading drinks companies call for more partnerships to accelerate reductions

June 7, 2024

New statistics produced by one of the world’s leading studies assessing the burden of disease (Global Burden of Disease) and the World Health Organization show that alcohol-related harms are decreasing across Europe, with International Alliance for Responsible Drinking (IARD) members* ...

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Taxation as a Policy Lever

October 25, 2018

IARD Members are committed to reducing harmful drinking and to contributing to the community in which they work, including through contributions to local and national economies through taxation.The International Alliance for Responsible Drinking and its member companies believe that:Any taxation ...

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