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Digital Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

September 30, 2014

Launched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...

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IARD Members' ESG initiatives round-up: September 2022

October 7, 2022

The International Alliance for Responsible Drinking's (IARD) 13 member companies – the world’s leading beer, wine, and spirits producers – undertake a wide range of Environmental, Social, and Governance (ESG) initiatives as part of their commitments to sustainability and social ...

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Drinking and Cancer

August 11, 2022

This Health Review focuses on cancer sites associated with alcohol consumption as identified by the World Cancer Research Foundation and the International Agency for Research on Cancer. Due to the limited availability of national cancer statistics in many countries, U.S. ...

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Actions to accelerate reductions in underage drinking

May 5, 2021

Symbols or written age restrictions will be added to labels globally on alcohol drinks produced by IARD members, sending an even clearer message that these products are not for minors. The initiative also applies to alcohol-free extensions of alcohol brands ...

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Welcome To IARD

October 12, 2018

We are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...

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Minimum Legal Age Limits

April 5, 2022

This table details legislation and regulations that define minimum age limits for purchase, sale, free supply, and consumption of alcohol beverages, and whether a method of verifying age is indicated, in all countries for which IARD has been able to ...

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Minimum Legal Age Limits

April 5, 2022

This table details legislation and regulations that define minimum age limits for purchase, sale, free supply, and consumption of alcohol beverages, and whether a method of verifying age is indicated, in all countries for which IARD has been able to ...

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Blood Alcohol Concentration (BAC) Limits

January 31, 2020

This table details the legal blood alcohol concentration (BAC) and breath alcohol concentration (BrAC) limits for the general population of drivers in all countries for which IARD has been able to verify the information with the respective national authorities or ...

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Blood Alcohol Concentration (BAC) Limits

January 31, 2020

This table details the legal blood alcohol concentration (BAC) and breath alcohol concentration (BrAC) limits for the general population of drivers in all countries for which IARD has been able to verify the information with the respective national authorities or ...

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Beverage Alcohol Labeling Requirements

January 5, 2019

This table details alcohol beverage labeling requirements in all countries for which IARD has been able to verify the information with the respective national authorities or through publicly accessible documents. Details on the requirements for health warnings to be included ...

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