IARD commissioned You Gov to look at changes in drinking habits among adults during COVID-19. Surveys were conducted in May and November 2020 and all figures, unless otherwise stated, are from You Gov Plc. Please click on the links below to access ...
Read MoreIARD Members are committed to reducing harmful drinking and to contributing to the community in which they work, including through contributions to local and national economies through taxation.The International Alliance for Responsible Drinking and its member companies believe that:Any taxation ...
Read MoreThis report highlights some examples of the ways IARD members are collaborating with a wide range of stakeholders including regional, national and local governments, civil society and others in the private sector to share best practice, learn from others, innovate ...
Read MoreSymbols or written age restrictions will be added to labels on alcohol drinks [1] produced by members of the International Alliance for Responsible Drinking (IARD), sending an even clearer message that these products are not for minors. The initiative, which ...
Read MoreGoogle, Meta, Pinterest, Snap, Tik Tok, and X have committed to work with global beer, wine, and spirits companies to further strengthen standards of responsibility for alcohol beverage advertising on digital channels worldwide, supporting UN goals to tackle the harmful use ...
Read MoreFor the first time ever, there are four different generations working together in the workplace; this means that new expectations regarding employee health and wellbeing have emerged and inclusive work cultures have become even more important. However, four in five ...
Read MoreGlobal effort to embed five Digital Guiding Principles (DG Ps) across thousands of brands on platforms including You Tube, Instagram, and X Producers use cutting-edge technology and collaborate with digital platforms to help ensure marketing reaches only those over the legal purchase age ...
Read MoreNew resources for in-store and server staff launched to support anyone selling alcohol beverages to do so responsibly and in accordance with the law.Resources are free online and give in-store and server staff strategies to refuse sales of alcohol beverages ...
Read More“We are committed to encouraging responsible choices about alcohol and believe that for adults of legal drinking age, moderate alcohol consumption can be part of a well-balanced lifestyle. Various health authorities and medical studies state that moderate consumption of alcohol ...
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© 2026 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
