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Building on positive trends and partnerships to reduce harmful drinking

May 5, 2021

The CE Os of IARD’s 12 member companies – the world’s leading beer, wine, and spirits producers – wrote to Dr. Tedros, Director-General of the World Health Organization, to reiterate their commitment to supporting public health goals. Dear Dr. Tedros, The ...

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A tribute to Sir Ivan Menezes, Chief Executive of Diageo

June 9, 2023

A visionary and collaborative leader who laid the foundations for a ground-breaking private sector coalition to reduce underage drinking. All of us at the International Alliance for Responsible Drinking (IARD) are mourning the loss of the visionary former Chair of ...

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New global alliance formed to promote the responsible sale and delivery of alcohol online (Jan 2021)

January 28, 2021

Groundbreaking partnership between leading beer, wine, and spirits producers, online retailers, and e-commerce and delivery platforms to establish robust global standards for the online sale and delivery of alcohol beverages. Read more here

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Standards for online alcohol marketing channels

May 5, 2021

To help ensure that their marketing is only directed at those adults who can lawfully buy their products, IARD members have put in place five key safeguards – the Digital Guiding Principles - on their online alcohol marketing channels. This, ...

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Partnership Council

October 17, 2018

The Partnership Council brings together Trade Associations (T As) and Social Aspects Organizations (SA Os) from around the world with IARD members and staff to achieve greater impact around our collective goal to reduce the harmful use of alcohol.Click on a Partnership ...

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Leading beer, wine, and spirits producers and world’s prominent digital platforms put in place further safeguards to prevent minors seeing alcohol marketing online

November 14, 2019

We the members of the International Alliance for Responsible Drinking (IARD), together with Facebook (incl. Instagram), Snapchat, and You Tube are determined to continue to establish new standards of marketing responsibility. Together, we want to make it easy for even the ...

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Letter to the editor: Philip Morris International has not been a member of ICAP or IARD’s board of directors.

June 15, 2020

IARD submitted the following letter to the International Journal of Health Policy and Management on 19 December 2019 in response to the publication: Delobelle P. Big tobacco, alcohol, and food and NC Ds in LMI Cs: an inconvenient truth and call to ...

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Global standards for online alcohol sales and delivery

May 5, 2021

IARD’s member companies, the world’s leading beer, wine, and spirits producers, are working in partnership with 19 prominent global and regional online retailers, and e-commerce and delivery platforms to deliver global standards for the online sale and delivery of alcohol. ...

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Partnering with digital platforms for age assurance

May 5, 2021

Since 2018, IARD has been working in partnership with digital platforms to enhance responsibility standards for alcohol-related marketing online in support of UN goals to reduce harmful drinking. This pioneering partnership aims to build confidence in age-assurance systems online and ...

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Home

September 26, 2018

We are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...

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