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Digital Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

September 30, 2014

Launched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...

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Digital Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

September 30, 2014

Launched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...

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Resources to support workplace alcohol policies

July 24, 2024

For the first time ever, there are four different generations working together in the workplace; this means that new expectations regarding employee health and wellbeing have emerged and inclusive work cultures have become even more important. However, four in five ...

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New research shows closure of hospitality caused decline in Brits’ mental health (July 2021)

July 19, 2021

New research shows closure of hospitality caused decline in Brits’ mental health One in three U.K. adults (34%) say their own social and mental wellbeing has been negatively impacted by the closure of pubs and other hospitality settings, with adults under ...

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First global standards to ensure responsible marketing of alcohol by social influencers (Sept 2021)

September 13, 2021

The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors The joint pledge, the first of its kind in any industry, recognizes ...

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IARD's new report: Actions to Prevent Underage Drinking

October 16, 2023

Underage drinking declining in many countries: new analysis shows Underage drinking has fallen or stayed the same in three-quarters of the 65 countries where national data are available.It has fallen in half of these countries (since 2010), including: Decreases of 40% ...

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A tribute to Sir Ivan Menezes, Chief Executive of Diageo

June 9, 2023

A visionary and collaborative leader who laid the foundations for a ground-breaking private sector coalition to reduce underage drinking. All of us at the International Alliance for Responsible Drinking (IARD) are mourning the loss of the visionary former Chair of ...

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Global binge drinking in decline and Europe is leading the way

September 29, 2019

Binge drinking among Europeans aged between 20 and 24 years fell by almost a quarter (23%) between 2005 and 2016.Binge drinking has declined by 18% or more in four out of six WHO regions between 2005 and 2016. Across Europe ...

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IARD response to WHO Independent High-Level Commission’s report on Non-Communicable Diseases

October 25, 2018

Responding to the WHO Independent High-Level Commission’s report on Non-Communicable Diseases (NC Ds), Time to Deliver, President and CEO of the International Alliance for Responsible Drinking (IARD), Henry Ashworth said:“We warmly welcome the recognition the Commission has given to the role ...

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New global partnership: digital platforms and leading beer, wine, and spirits brands unite to enhance age assurance for online alcohol marketing

June 5, 2024

Google, Meta, Pinterest, Snap, Tik Tok, and X have committed to work with global beer, wine, and spirits companies to further strengthen standards of responsibility for alcohol beverage advertising on digital channels worldwide, supporting UN goals to tackle the harmful use ...

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