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Evaluations of industry programs and initiatives

June 25, 2023

Examples of evaluations of programs and initiatives to reduce harmful drinking by IARD's membership

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Standards for Responsible Digital Marketing

May 5, 2021

In 2018, the United Nations called on our sector to take "concrete steps" towards eliminating marketing of alcohol products to minors as part of efforts to reduce underage drinking. The Digital Guiding Principles developed and implemented by IARD members respond ...

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First global standards to ensure responsible marketing of alcohol by social influencers (Sept 2021)

September 13, 2021

The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors The joint pledge, the first of its kind in any industry, recognizes ...

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Partnership Council

October 17, 2018

The Partnership Council brings together Trade Associations (T As) and Social Aspects Organizations (SA Os) from around the world with IARD members and staff to achieve greater impact around our collective goal to reduce the harmful use of alcohol.Click on a Partnership ...

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International Guide to Developing a Self-Regulatory Organization

January 13, 2016

This hands-on guide offers practical advice to those who are considering setting up an advertising self-regulatorion system or improving one that already exists. It was developed by the European Advertising Standards Alliance (EASA), in collaboration with IARD, the World Federation ...

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Global standards launched for online sale and delivery of alcohol as e-commerce booms during pandemic (May 2021)

May 24, 2021

New data from Euromonitor International* sees e-commerce grow by 33% globally, while total volume of alcohol sales fell by 6% year on year in 2020 New global standards enhance safeguards to prevent online alcohol sale and delivery to those underage or ...

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Home

September 26, 2018

We are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...

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Toolkit for Assessing the Unrecorded Alcohol Market

January 25, 2015

The alcohol market can be divided into two main segments―recorded and unrecorded. Both segments are well established in many parts of the world and respond to social, cultural, economic, and political change. They also play a role in a range ...

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China SAO Conference Focuses On Underage Drinking

October 25, 2018

The 2016 China Beverage Alcohol and Social Responsibility Conference (China SAO) was held in Maotai City on July 26, focusing on how to tackle underage drinking in the country. Government statistics indicate that more than one-quarter of children younger than ...

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Responsible Service of Alcohol: A Server's Guide

January 20, 2016

The aim of this guide is to cover the basic laws and responsibilities required of staff serving alcohol. This may be in an on-license environment, where alcohol beverages are sold and the customer drinks these in the place where they ...

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