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International Alliance for Responsible Drinking (IARD) Ramps up Drive to Promote Responsible Drinking Globally with Appointment of Chief Communications Officer

September 10, 2026

The International Alliance for Responsible Drinking (IARD) is delighted to announce the appointment of Annie Brown as its Chief Communications Officer (CCO). This is a newly created role for the organisation as it continues to strengthen its role leading private ...

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Leading beer, wine, and spirits producers set new standards in responsible digital marketing

November 20, 2024

Global effort to embed five Digital Guiding Principles (DG Ps) across thousands of brands on platforms including You Tube, Instagram, and X Producers use cutting-edge technology and collaborate with digital platforms to help ensure marketing reaches only those over the legal purchase age ...

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Raising Global Responsibility Standards: Over 100 leading companies unite to reduce harmful drinking

July 3, 2025

Includes Walmart, SPAR International, Google, Meta, Door Dash, Rappi, Uber Eats, the International Chamber of Commerce, and Duty Free World Council, alongside the members of the International Alliance for Responsible Drinking (IARD) – the leading global beer, wine, and spirits producers New Standards ...

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IARD response to WHO Independent High-Level Commission’s report on Non-Communicable Diseases

October 25, 2018

Responding to the WHO Independent High-Level Commission’s report on Non-Communicable Diseases (NC Ds), Time to Deliver, President and CEO of the International Alliance for Responsible Drinking (IARD), Henry Ashworth said:“We warmly welcome the recognition the Commission has given to the role ...

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World’s Leading Producers of Beer, Wine and Spirits are combatting harmful drinking in more than a hundred countries

October 25, 2018

By forming innovative partnerships with hundreds of organizations, the 11 companies behind some of the world’s most popular beer, wine and spirits brands have:• Reached more than 100 million people with educational messages focused on preventing underage drinking• Established campaigns ...

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IARD launches resources to support workplace alcohol policies

August 12, 2024

FOUR IN FIVE EMPLOYERS DO NOT HAVE ALCOHOL IN THE WORKPLACE POLICIES IN PLACE One in three (34%) employers say staff socialising in person is important given the increase in hybrid working Three in four (73%) companies have more generations in their ...

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Evaluations of industry programs and initiatives

June 25, 2023

Examples of evaluations of programs and initiatives to reduce harmful drinking by IARD's membership

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The world’s most iconic beer, wine, and spirits brands to introduce new consumer information on labels (May 2021)

May 25, 2021

The CEO Chair and Vice Chair of IARD, together with IARD’s CEO, wrote to Dr. Tedros, Director-General of the World Health Organization, to outline this initiative. In the letter they stated: In response to the 2018 United Nations Political Declaration ...

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