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 Global standards for influencer marketing

July 14, 2021

The increased use of digital channels has transformed the way people interact with brands and see advertising. In September 2021, IARD members formed a unique partnership with leading global advertising, public relations and influencer agencies to lead the way in ...

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Screening and Brief Interventions for Alcohol

May 26, 2021

This IARD Policy Review describes the results of studies examining the effectiveness of screening and brief interventions (SB Is) for hazardous or harmful drinking. The following criteria were used to select studies following a literature search using Pub Med and the IARD ...

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Drinking and Infectious Diseases

September 6, 2023

Infectious diseases are caused by a diverse group of microorganisms such as bacteria, viruses, parasites, and fungi. Some established risk factors for infectious diseases include individual factors and external factors. This Health Review focuses on infectious diseases associated with alcohol ...

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Drinking and Cancer

August 11, 2022

This Health Review focuses on cancer sites associated with alcohol consumption as identified by the World Cancer Research Foundation and the International Agency for Research on Cancer. Due to the limited availability of national cancer statistics in many countries, U.S. ...

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Dr Ellie Cannon shares tips to support consumers in their efforts to embrace moderation

September 10, 2024

Doctor Ellie Cannon sets out a series of easy-to-understand tips for the International Alliance for Responsible Drinking (IARD) to promote moderation and responsibility among adults who choose to drink. Dr Ellie Cannon1 is a General Practitioner, as well as a ...

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First global standards to ensure responsible marketing of alcohol by social influencers (Sept 2021)

September 13, 2021

The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors The joint pledge, the first of its kind in any industry, recognizes ...

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IARD Members' ESG initiatives round-up: September 2022

October 7, 2022

The International Alliance for Responsible Drinking's (IARD) 13 member companies – the world’s leading beer, wine, and spirits producers – undertake a wide range of Environmental, Social, and Governance (ESG) initiatives as part of their commitments to sustainability and social ...

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