Responsible innovation in the alcohol beverage sector is at the heart of IARD members' product evolution, with an emphasis on addressing consumer trends while promoting moderation and responsible consumption through a range of diverse products for adults who choose to ...
Read MoreThe 11 companies behind some of the world’s most popular beer, wine, and spirits brands have forged new and innovative partnerships across sectors through their Producers’ Commitments. Achievements include:Delivering an average of 347 drink driving prevention programs per year between ...
Read MoreThe International Alliance for Responsible Drinking (IARD) welcomes its first associate member, leading global beverage producer The Coca-Cola Company. As an associate member, The Coca-Cola Company joins the world’s leading beer, wine, and spirits producers in their ambition to reduce ...
Read MoreThis IARD Policy Review concentrates on the evidence of the effectiveness of health warning labels on alcohol beverages in reducing harmful drinking.Last Reviewed: February 2019IARD Policy Reviews offer a referenced overview of recent peer-reviewed, published research on the impact of ...
Read MoreThis IARD Policy Review summarizes the evidence on social marketing initiatives developed to address problematic drinking behaviors and to reduce the potential for harm.Last Reviewed: August 2016IARD Policy Reviews offer a referenced overview of recent peer-reviewed, published research on the ...
Read MoreLeading retailers, business organizations, e-commerce and digital platforms, and advertising associations have joined forces to further accelerate reductions in harmful use of alcohol, forming the groundbreaking Global Standards Coalition. This unprecedented collaboration includes industry leaders such as Walmart, SPAR International, ...
Read MoreThe COVID-19 pandemic presents an unprecedented global challenge of protecting lives while also safeguarding livelihoods and communities. Only a whole-of-society, united, and collaborative approach can deliver an effective global response. As custodians of some of the world’s most iconic and ...
Read MoreWe are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...
Read MoreIARD’s work is informed by scientific evidence on alcohol and health, including alcohol policy. By bringing together data and research on drinking patterns, alcohol in society, and regulations at a national level, IARD examines practices around policies and interventions that ...
Read More
© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
