Global Standards Coalition to help reduce harmful drinking

New Global Coalition: Over 80 leading companies unite to reduce harmful drinking

Leading retailers, business organizations, e-commerce and digital platforms, and advertising associations have joined forces to further accelerate reductions in harmful use of alcohol, forming the groundbreaking Global Standards Coalition.  

This unprecedented collaboration includes industry leaders such as Walmart, SPAR International, Meta, and Uber Eats, alongside IARD's members – the leading global beer, wine, and spirits producers.

Signatories are putting in place policies and practices to prevent the sale and marketing of alcohol to those underage, are supporting employees and partners with resources, and are working together to further reduce harmful drinking. The Global Standards Coalition, led by IARD, aims to create a positive movement that globally drives initiatives to help reduce harmful drinking and promote moderation among those who choose to drink.

The coalition will focus on proactive measures to:

  • Further prevent sales to those underage or intoxicated
  • Curb marketing and advertising to those underage
  • Provide training and guidance that empowers staff to deny sale, service, and delivery of alcohol where necessary
  • Respect the choices of those who choose not to drink alcohol
  • Elevate industry standards to reduce the harmful use of alcohol