In 2018, the United Nations called on our sector to take "concrete steps" towards eliminating marketing of alcohol products to minors as part of efforts to reduce underage drinking. The Digital Guiding Principles developed and implemented by IARD members respond ...
Read MoreNew data from Euromonitor International* sees e-commerce grow by 33% globally, while total volume of alcohol sales fell by 6% year on year in 2020 New global standards enhance safeguards to prevent online alcohol sale and delivery to those underage or ...
Read MoreDrink-driving fatalities declined in 34 of 36 countries worldwide for which official national data is available.Fatalities reduced in 24 of 26 countries in Europe between 2006 and 2016.14 European countries saw a drop of at least 50% over this period, ...
Read MoreGlobal effort to embed five Digital Guiding Principles (DG Ps) across thousands of brands on platforms including You Tube, Instagram, and X Producers use cutting-edge technology and collaborate with digital platforms to help ensure marketing reaches only those over the legal purchase age ...
Read MoreWe are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...
Read MoreThe world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors The joint pledge, the first of its kind in any industry, recognizes ...
Read MoreIARD’s work is informed by scientific evidence on alcohol and health, including alcohol policy. By bringing together data and research on drinking patterns, alcohol in society, and regulations at a national level, IARD examines practices around policies and interventions that ...
Read MoreInformation We Collect and Use You may provide personally identifiable information to us when you visit the Site. If you voluntarily register with us, we will hold your personal information securely, and will only use that information for the purpose for ...
Read MoreNew frontline agent training launched to support anyone delivering alcohol to do so responsibly and in accordance with the law Deliveroo and Gorillas are the newest partners to join leading drinks producers and online retailers to prevent online sale and delivery ...
Read MoreThis table details recommendations for alcohol consumption (drinking guidelines) issued by government bodies in all countries for which IARD has been able to verify the information with the respective national authorities or through publicly accessible documents. Generally, these recommendations apply ...
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© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
