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Leading beer, wine, and spirits producers and world’s prominent digital platforms put in place further safeguards to prevent minors seeing alcohol marketing online

November 14, 2019

We the members of the International Alliance for Responsible Drinking (IARD), together with Facebook (incl. Instagram), Snapchat, and You Tube are determined to continue to establish new standards of marketing responsibility. Together, we want to make it easy for even the ...

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Global standards for online alcohol sales and delivery

May 5, 2021

IARD’s member companies, the world’s leading beer, wine, and spirits producers, are working in partnership with 19 prominent global and regional online retailers, and e-commerce and delivery platforms to deliver global standards for the online sale and delivery of alcohol. ...

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Partnership with digital platforms to deliver responsible marketing standards

May 5, 2021

Since 2018, IARD members have been working with the world’s most prominent digital platforms to establish new standards of marketing responsibility. Together, they want to make it easy for even the smallest producer to implement effective safeguards to prevent minors ...

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Actions to prevent underage drinking

October 13, 2023

In recent years, and in response to direct asks of our sector within the 2018 United Nations Political Declaration on noncommunicable diseases, IARD members have taken further concrete steps to accelerate and support declines in underage drinking including: Introducing symbols ...

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Beer, wine, and spirits will carry age restrictions globally, announce leading producers in new drive against underage drinking

January 27, 2020

Symbols or written age restrictions will be added to labels on alcohol drinks [1] produced by members of the International Alliance for Responsible Drinking (IARD), sending an even clearer message that these products are not for minors. The initiative, which ...

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Actions to accelerate reductions in underage drinking

May 5, 2021

Symbols or written age restrictions will be added to labels globally on alcohol drinks produced by IARD members, sending an even clearer message that these products are not for minors. The initiative also applies to alcohol-free extensions of alcohol brands ...

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New global alliance formed to promote the responsible sale and delivery of alcohol online (Jan 2021)

January 28, 2021

Groundbreaking partnership between leading beer, wine, and spirits producers, online retailers, and e-commerce and delivery platforms to establish robust global standards for the online sale and delivery of alcohol beverages. Read more here

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IARD launches resources for retail staff and servers to help prevent sale of alcohol beverages to minors

September 15, 2023

New resources for in-store and server staff launched to support anyone selling alcohol beverages to do so responsibly and in accordance with the law.Resources are free online and give in-store and server staff strategies to refuse sales of alcohol beverages ...

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Frontline delivery agent training launched to prevent delivery of alcohol to minors and those intoxicated

September 24, 2022

New frontline agent training launched to support anyone delivering alcohol to do so responsibly and in accordance with the law Deliveroo and Gorillas are the newest partners to join leading drinks producers and online retailers to prevent online sale and delivery ...

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IARD's new report: Actions to Prevent Underage Drinking

October 16, 2023

Underage drinking declining in many countries: new analysis shows Underage drinking has fallen or stayed the same in three-quarters of the 65 countries where national data are available.It has fallen in half of these countries (since 2010), including: Decreases of 40% ...

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