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Partnering with digital platforms for age assurance

May 5, 2021

Since 2018, IARD has been working in partnership with digital platforms to enhance responsibility standards for alcohol-related marketing online in support of UN goals to reduce harmful drinking. This pioneering partnership aims to build confidence in age-assurance systems online and ...

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Minimum Legal Age Limits

April 5, 2022

This table details legislation and regulations that define minimum age limits for purchase, sale, free supply, and consumption of alcohol beverages, and whether a method of verifying age is indicated, in all countries for which IARD has been able to ...

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Minimum Legal Age Limits

April 5, 2022

This table details legislation and regulations that define minimum age limits for purchase, sale, free supply, and consumption of alcohol beverages, and whether a method of verifying age is indicated, in all countries for which IARD has been able to ...

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Beer, wine, and spirits will carry age restrictions globally, announce leading producers in new drive against underage drinking

January 27, 2020

Symbols or written age restrictions will be added to labels on alcohol drinks [1] produced by members of the International Alliance for Responsible Drinking (IARD), sending an even clearer message that these products are not for minors. The initiative, which ...

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New global partnership: digital platforms and leading beer, wine, and spirits brands unite to enhance age assurance for online alcohol marketing

June 5, 2024

Google, Meta, Pinterest, Snap, Tik Tok, and X have committed to work with global beer, wine, and spirits companies to further strengthen standards of responsibility for alcohol beverage advertising on digital channels worldwide, supporting UN goals to tackle the harmful use ...

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Leading beer, wine, and spirits producers and world’s prominent digital platforms put in place further safeguards to prevent minors seeing alcohol marketing online

November 14, 2019

We the members of the International Alliance for Responsible Drinking (IARD), together with Facebook (incl. Instagram), Snapchat, and You Tube are determined to continue to establish new standards of marketing responsibility. Together, we want to make it easy for even the ...

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International Alliance for Responsible Drinking Response to The Lancet Study

October 25, 2018

The following response to the Lancet study 'Alcohol use and burden for 195 countries and territories, 1990-2016: a systematic analysis for the Global Burden of Disease Study 2016' was provided on August 24th. “We are committed to encouraging responsible choices ...

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The following was provided to Mother Jones by the International Alliance for Responsible Drinking on March 21

October 25, 2018

“We are committed to encouraging responsible choices about alcohol and believe that for adults of legal drinking age, moderate alcohol consumption can be part of a well-balanced lifestyle. Various health authorities and medical studies state that moderate consumption of alcohol ...

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IARD member statement on alcohol and health (2023)

February 8, 2024

We are committed to encouraging responsible choices about alcohol and believe that for adults of legal drinking age, moderate alcohol consumption can be part of a well-balanced lifestyle. Various health authorities and medical studies state that moderate consumption of alcohol ...

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Trends Report: Heavy Episodic Drinking

October 23, 2019

Working together to deliver change: How a whole-of-society approach can combat heavy episodic drinking This report brings together data on trends in heavy episodic drinking at the regional and national level and showcases how partnerships among private and public sectors ...

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