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Health Warning Requirements

December 9, 2021

This table details the health warning requirements – on labels, commercial communications, and at point of sale – that apply to alcohol beverages, in all countries for which IARD has been able to verify the information with the respective national ...

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Standards for online alcohol marketing channels

May 5, 2021

To help ensure that their marketing is only directed at those adults who can lawfully buy their products, IARD members have put in place five key safeguards – the Digital Guiding Principles - on their online alcohol marketing channels. This, ...

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New Campaign Calls for ‘Shared solutions’ to combat harmful drinking

October 25, 2018

IARD launches new campaign to accelerate progress towards reduction in harmful use of alcohol, in support of WHO and UN frameworks Most innovative campaigns focused on combatting harmful drinking from across industry, government and civil society have been selected to encourage ...

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Leading beer, wine, and spirits producers and world’s prominent digital platforms put in place further safeguards to prevent minors seeing alcohol marketing online

November 14, 2019

We the members of the International Alliance for Responsible Drinking (IARD), together with Facebook (incl. Instagram), Snapchat, and You Tube are determined to continue to establish new standards of marketing responsibility. Together, we want to make it easy for even the ...

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Partnership Council

October 17, 2018

The Partnership Council brings together Trade Associations (T As) and Social Aspects Organizations (SA Os) from around the world with IARD members and staff to achieve greater impact around our collective goal to reduce the harmful use of alcohol.Click on a Partnership ...

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Evaluations of industry programs and initiatives

June 25, 2023

Examples of evaluations of programs and initiatives to reduce harmful drinking by IARD's membership

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Data Sharing Portal

June 26, 2023

Overview, purpose, scope, and guiding principles for the IARD Data Sharing Portal. This portal is designed to improve access to private-sector data on alcohol for researchers and public health auth...

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Global standards for online alcohol sales and delivery

May 5, 2021

IARD’s member companies, the world’s leading beer, wine, and spirits producers, are working in partnership with 19 prominent global and regional online retailers, and e-commerce and delivery platforms to deliver global standards for the online sale and delivery of alcohol. ...

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World’s Leading Producers of Beer, Wine and Spirits are combatting harmful drinking in more than a hundred countries

October 25, 2018

By forming innovative partnerships with hundreds of organizations, the 11 companies behind some of the world’s most popular beer, wine and spirits brands have:• Reached more than 100 million people with educational messages focused on preventing underage drinking• Established campaigns ...

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How to add safeguards to social media marketing

April 20, 2020

Preventing underage exposure to online alcohol advertising: how to add safeguards to social media marketing The 12 members of the International Alliance for Responsible Drinking (IARD) are committed to ensuring that their online alcohol marketing communications meet the same high ...

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