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First global standards to ensure responsible marketing of alcohol by social influencers (Sept 2021)

September 13, 2021

The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors The joint pledge, the first of its kind in any industry, recognizes ...

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Privacy Policy

November 7, 2018

Information We Collect and Use You may provide personally identifiable information to us when you visit the Site. If you voluntarily register with us, we will hold your personal information securely, and will only use that information for the purpose for ...

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Members

November 7, 2018

The leading beer, wine and spirits companies that form IARD work together to actively support the target in the WHO NCD Global Monitoring Framework of “at least 10% relative reduction in the harmful use of alcohol” by 2025. IARD member ...

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Letter to the editor: IARD response to ‘What is the best indicator of the harmful use of alcohol? A narrative review’ (Sept 2020)

September 16, 2020

On 16 September 2020 the journal Drug and Alcohol Review published a response which IARD submitted to the publication: Rehm, J., Crépault, J.-F., Wettlaufer, A., Manthey, J., & Shield, K. D. (2020). What is the best indicator of the harmful ...

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Welcome To IARD

October 12, 2018

We are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...

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Partnering for Progress

August 30, 2018

This report highlights some examples of the ways IARD members are collaborating with a wide range of stakeholders including regional, national and local governments, civil society and others in the private sector to share best practice, learn from others, innovate ...

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The following was provided to Mother Jones by the International Alliance for Responsible Drinking on March 21

October 25, 2018

“We are committed to encouraging responsible choices about alcohol and believe that for adults of legal drinking age, moderate alcohol consumption can be part of a well-balanced lifestyle. Various health authorities and medical studies state that moderate consumption of alcohol ...

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IARD member statement on alcohol and health (2023)

February 8, 2024

We are committed to encouraging responsible choices about alcohol and believe that for adults of legal drinking age, moderate alcohol consumption can be part of a well-balanced lifestyle. Various health authorities and medical studies state that moderate consumption of alcohol ...

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Marketing of Alcohol Beverages

December 5, 2018

This IARD Policy Review summarizes the evidence on marketing communications for alcohol beverages and their regulation.Last reviewed: July 2018IARD Policy Reviews offer a referenced overview of recent peer-reviewed, published research on the impact of policy measures on drinking patterns and ...

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