By forming innovative partnerships with hundreds of organizations, the 11 companies behind some of the world’s most popular beer, wine and spirits brands have:• Reached more than 100 million people with educational messages focused on preventing underage drinking• Established campaigns ...
Read MoreNew data from Euromonitor International* sees e-commerce grow by 33% globally, while total volume of alcohol sales fell by 6% year on year in 2020 New global standards enhance safeguards to prevent online alcohol sale and delivery to those underage or ...
Read MoreThe world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors The joint pledge, the first of its kind in any industry, recognizes ...
Read MoreGlobal effort to embed five Digital Guiding Principles (DG Ps) across thousands of brands on platforms including You Tube, Instagram, and X Producers use cutting-edge technology and collaborate with digital platforms to help ensure marketing reaches only those over the legal purchase age ...
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Read MoreThe leading beer, wine and spirits companies that form IARD work together to actively support the target in the WHO NCD Global Monitoring Framework of “at least 10% relative reduction in the harmful use of alcohol” by 2025. IARD member ...
Read MoreOn 16 September 2020 the journal Drug and Alcohol Review published a response which IARD submitted to the publication: Rehm, J., Crépault, J.-F., Wettlaufer, A., Manthey, J., & Shield, K. D. (2020). What is the best indicator of the harmful ...
Read MoreWe are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...
Read MoreThis report highlights some examples of the ways IARD members are collaborating with a wide range of stakeholders including regional, national and local governments, civil society and others in the private sector to share best practice, learn from others, innovate ...
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