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IARD welcomes The Coca-Cola Company as an associate member

October 10, 2022

The International Alliance for Responsible Drinking (IARD) welcomes its first associate member, leading global beverage producer The Coca-Cola Company. As an associate member, The Coca-Cola Company joins the world’s leading beer, wine, and spirits producers in their ambition to reduce ...

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Global binge drinking in decline and Europe is leading the way

September 29, 2019

Binge drinking among Europeans aged between 20 and 24 years fell by almost a quarter (23%) between 2005 and 2016.Binge drinking has declined by 18% or more in four out of six WHO regions between 2005 and 2016. Across Europe ...

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Focus on Public–Private Partnerships: Case Studies

November 21, 2019

Partnership and collaboration are required to meet the ambition of the Sustainable Development Goals (SD Gs), as well as the goals of the WHO Global Action Plan for the Prevention and Control of Noncommunicable Diseases (NC Ds). IARD and its Members are ...

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Digital Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

September 30, 2014

Launched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...

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Digital Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

September 30, 2014

Launched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...

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Welcome To IARD

October 12, 2018

We are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...

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Drinking Guidelines: General Population

August 8, 2022

This table details recommendations for alcohol consumption (drinking guidelines) issued by government bodies in all countries for which IARD has been able to verify the information with the respective national authorities or through publicly accessible documents. Generally, these recommendations apply ...

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Drinking Guidelines: General Population

August 8, 2022

This table details recommendations for alcohol consumption (drinking guidelines) issued by government bodies in all countries for which IARD has been able to verify the information with the respective national authorities or through publicly accessible documents. Generally, these recommendations apply ...

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Drinking Guidelines for Pregnancy and Breastfeeding

August 8, 2022

This table details drinking guidelines issued by government bodies regarding alcohol consumption by people attempting to become pregnant, who are pregnant, or are breastfeeding, in all countries for which IARD has been able to verify the information with the respective ...

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Beverage Alcohol Labeling Requirements

January 5, 2019

This table details alcohol beverage labeling requirements in all countries for which IARD has been able to verify the information with the respective national authorities or through publicly accessible documents. Details on the requirements for health warnings to be included ...

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