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Standards for Responsible Digital Marketing

May 5, 2021

In 2018, the United Nations called on our sector to take "concrete steps" towards eliminating marketing of alcohol products to minors as part of efforts to reduce underage drinking. The Digital Guiding Principles developed and implemented by IARD members respond ...

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IARD launches resources to support workplace alcohol policies

August 12, 2024

FOUR IN FIVE EMPLOYERS DO NOT HAVE ALCOHOL IN THE WORKPLACE POLICIES IN PLACE One in three (34%) employers say staff socialising in person is important given the increase in hybrid working Three in four (73%) companies have more generations in their ...

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First global standards to ensure responsible marketing of alcohol by social influencers (Sept 2021)

September 13, 2021

The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors The joint pledge, the first of its kind in any industry, recognizes ...

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Almost one in three drinkers consuming less alcohol under COVID-19 shutdowns, Global survey finds

June 4, 2020

A survey of more than 11,000 people across nine countries has found: 84% of drinkers are drinking the same or less alcohol during shutdowns, with almost one in three people (30%) saying they are drinking less or have stopped Of ...

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Underage drinking declining in many countries worldwide, new analysis shows

September 25, 2019

Underage drinking has fallen in over two-thirds of the 63 countries where national data is available, since 2003.Australia, all parts of Great Britain, and Trinidad and Tobago have seen declines of more than 40%.The International Alliance for Responsible Drinking is ...

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Substantial decline in drink driving deaths

October 17, 2019

Drink-driving fatalities declined in 34 of 36 countries worldwide for which official national data is available.Fatalities reduced in 24 of 26 countries in Europe between 2006 and 2016.14 European countries saw a drop of at least 50% over this period, ...

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Global CEOs of leading beer, wine and spirits producers write to Director General of the World Health Organization (Dec 2020)

January 4, 2021

Dear Dr. Tedros, The COVID-19 pandemic has posed unprecedented challenges to communities around the world. Although the pandemic has heavily impacted our companies, and even more so our customers running hospitality premises, we remain steadfast in our commitment to supporting ...

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Privacy Policy

November 7, 2018

Information We Collect and Use You may provide personally identifiable information to us when you visit the Site. If you voluntarily register with us, we will hold your personal information securely, and will only use that information for the purpose for ...

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New research shows closure of hospitality caused decline in Brits’ mental health (July 2021)

July 19, 2021

New research shows closure of hospitality caused decline in Brits’ mental health One in three U.K. adults (34%) say their own social and mental wellbeing has been negatively impacted by the closure of pubs and other hospitality settings, with adults under ...

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Harmful drinking across Europe declines; Leading drinks companies call for more partnerships to accelerate reductions

June 7, 2024

New statistics produced by one of the world’s leading studies assessing the burden of disease (Global Burden of Disease) and the World Health Organization show that alcohol-related harms are decreasing across Europe, with International Alliance for Responsible Drinking (IARD) members* ...

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