Global effort to embed five Digital Guiding Principles (DG Ps) across thousands of brands on platforms including You Tube, Instagram, and X Producers use cutting-edge technology and collaborate with digital platforms to help ensure marketing reaches only those over the legal purchase age ...
Read MoreNew resources for in-store and server staff launched to support anyone selling alcohol beverages to do so responsibly and in accordance with the law.Resources are free online and give in-store and server staff strategies to refuse sales of alcohol beverages ...
Read MoreLaunched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...
Read MoreLaunched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...
Read MoreSymbols or written age restrictions will be added to labels globally on alcohol drinks produced by IARD members, sending an even clearer message that these products are not for minors. The initiative also applies to alcohol-free extensions of alcohol brands ...
Read MoreWe are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...
Read MoreThis table details the legal blood alcohol concentration (BAC) and breath alcohol concentration (BrAC) limits for the general population of drivers in all countries for which IARD has been able to verify the information with the respective national authorities or ...
Read MoreThis table details the legal blood alcohol concentration (BAC) and breath alcohol concentration (BrAC) limits for the general population of drivers in all countries for which IARD has been able to verify the information with the respective national authorities or ...
Read MoreThis table details legislation and regulations that define minimum age limits for purchase, sale, free supply, and consumption of alcohol beverages, and whether a method of verifying age is indicated, in all countries for which IARD has been able to ...
Read MoreThis table details legislation and regulations that define minimum age limits for purchase, sale, free supply, and consumption of alcohol beverages, and whether a method of verifying age is indicated, in all countries for which IARD has been able to ...
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