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Actions to accelerate reductions in underage drinking

May 5, 2021

Symbols or written age restrictions will be added to labels globally on alcohol drinks produced by IARD members, sending an even clearer message that these products are not for minors. The initiative also applies to alcohol-free extensions of alcohol brands ...

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IARD launches resources for retail staff and servers to help prevent sale of alcohol beverages to minors

September 15, 2023

New resources for in-store and server staff launched to support anyone selling alcohol beverages to do so responsibly and in accordance with the law.Resources are free online and give in-store and server staff strategies to refuse sales of alcohol beverages ...

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Frontline delivery agent training launched to prevent delivery of alcohol to minors and those intoxicated

September 24, 2022

New frontline agent training launched to support anyone delivering alcohol to do so responsibly and in accordance with the law Deliveroo and Gorillas are the newest partners to join leading drinks producers and online retailers to prevent online sale and delivery ...

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New global alliance formed to promote the responsible sale and delivery of alcohol online (Jan 2021)

January 28, 2021

Groundbreaking partnership between leading beer, wine, and spirits producers, online retailers, and e-commerce and delivery platforms to establish robust global standards for the online sale and delivery of alcohol beverages. Read more here

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Letter to the editor: IARD responds to Lim et al.’s (2019) analysis of framing and completeness of information disseminated by alcohol industry-funded organizations

June 15, 2020

On 14 June 2020 the Journal of Studies on Alcohol and Drugs published a letter which IARD submitted on 16 January 2020 in response to the publication: Lim, A. W. Y., van Schalkwyk, M. C. I., Maani Hessari, N., & ...

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IARD's new report: Actions to Prevent Underage Drinking

October 16, 2023

Underage drinking declining in many countries: new analysis shows Underage drinking has fallen or stayed the same in three-quarters of the 65 countries where national data are available.It has fallen in half of these countries (since 2010), including: Decreases of 40% ...

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Standards for online alcohol marketing channels

May 5, 2021

To help ensure that their marketing is only directed at those adults who can lawfully buy their products, IARD members have put in place five key safeguards – the Digital Guiding Principles - on their online alcohol marketing channels. This, ...

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First global standards to ensure responsible marketing of alcohol by social influencers (Sept 2021)

September 13, 2021

The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors The joint pledge, the first of its kind in any industry, recognizes ...

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Minimum Legal Age Limits

April 5, 2022

This table details legislation and regulations that define minimum age limits for purchase, sale, free supply, and consumption of alcohol beverages, and whether a method of verifying age is indicated, in all countries for which IARD has been able to ...

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Minimum Legal Age Limits

April 5, 2022

This table details legislation and regulations that define minimum age limits for purchase, sale, free supply, and consumption of alcohol beverages, and whether a method of verifying age is indicated, in all countries for which IARD has been able to ...

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