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Partnering with digital platforms for age assurance

May 5, 2021

Since 2018, IARD has been working in partnership with digital platforms to enhance responsibility standards for alcohol-related marketing online in support of UN goals to reduce harmful drinking. This pioneering partnership aims to build confidence in age-assurance systems online and ...

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Health Warning Requirements

December 9, 2021

This table details the health warning requirements – on labels, commercial communications, and at point of sale – that apply to alcohol beverages, in all countries for which IARD has been able to verify the information with the respective national ...

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Health Warning Requirements

December 9, 2021

This table details the health warning requirements – on labels, commercial communications, and at point of sale – that apply to alcohol beverages, in all countries for which IARD has been able to verify the information with the respective national ...

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Actions to accelerate reductions in underage drinking

May 5, 2021

Symbols or written age restrictions will be added to labels globally on alcohol drinks produced by IARD members, sending an even clearer message that these products are not for minors. The initiative also applies to alcohol-free extensions of alcohol brands ...

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New global partnership: digital platforms and leading beer, wine, and spirits brands unite to enhance age assurance for online alcohol marketing

June 5, 2024

Google, Meta, Pinterest, Snap, Tik Tok, and X have committed to work with global beer, wine, and spirits companies to further strengthen standards of responsibility for alcohol beverage advertising on digital channels worldwide, supporting UN goals to tackle the harmful use ...

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Beer, wine, and spirits will carry age restrictions globally, announce leading producers in new drive against underage drinking

January 27, 2020

Symbols or written age restrictions will be added to labels on alcohol drinks [1] produced by members of the International Alliance for Responsible Drinking (IARD), sending an even clearer message that these products are not for minors. The initiative, which ...

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IARD launches resources for retail staff and servers to help prevent sale of alcohol beverages to minors

September 15, 2023

New resources for in-store and server staff launched to support anyone selling alcohol beverages to do so responsibly and in accordance with the law.Resources are free online and give in-store and server staff strategies to refuse sales of alcohol beverages ...

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Underage drinking declining in many countries worldwide, new analysis shows

September 25, 2019

Underage drinking has fallen in over two-thirds of the 63 countries where national data is available, since 2003.Australia, all parts of Great Britain, and Trinidad and Tobago have seen declines of more than 40%.The International Alliance for Responsible Drinking is ...

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Data Sharing Portal

June 26, 2023

Overview, purpose, scope, and guiding principles for the IARD Data Sharing Portal. This portal is designed to improve access to private-sector data on alcohol for researchers and public health auth...

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