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First global standards to ensure responsible marketing of alcohol by social influencers (Sept 2021)

September 13, 2021

The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors The joint pledge, the first of its kind in any industry, recognizes ...

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IARD Members' ESG initiatives round-up: November 2022

December 16, 2022

The International Alliance for Responsible Drinking's (IARD) member companies – the world’s leading beer, wine, and spirits producers – undertake a wide range of Environmental, Social, and Governance (ESG) initiatives as part of their commitments to sustainability and social responsibility. ...

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Privacy Policy

November 7, 2018

Information We Collect and Use You may provide personally identifiable information to us when you visit the Site. If you voluntarily register with us, we will hold your personal information securely, and will only use that information for the purpose for ...

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IARD Members' ESG initiatives round-up: September 2022

October 7, 2022

The International Alliance for Responsible Drinking's (IARD) 13 member companies – the world’s leading beer, wine, and spirits producers – undertake a wide range of Environmental, Social, and Governance (ESG) initiatives as part of their commitments to sustainability and social ...

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Global standards launched for online sale and delivery of alcohol as e-commerce booms during pandemic (May 2021)

May 24, 2021

New data from Euromonitor International* sees e-commerce grow by 33% globally, while total volume of alcohol sales fell by 6% year on year in 2020 New global standards enhance safeguards to prevent online alcohol sale and delivery to those underage or ...

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Frontline delivery agent training launched to prevent delivery of alcohol to minors and those intoxicated

September 24, 2022

New frontline agent training launched to support anyone delivering alcohol to do so responsibly and in accordance with the law Deliveroo and Gorillas are the newest partners to join leading drinks producers and online retailers to prevent online sale and delivery ...

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Contact IARD

October 17, 2018

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Substantial decline in drink driving deaths

October 17, 2019

Drink-driving fatalities declined in 34 of 36 countries worldwide for which official national data is available.Fatalities reduced in 24 of 26 countries in Europe between 2006 and 2016.14 European countries saw a drop of at least 50% over this period, ...

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Global binge drinking in decline and Europe is leading the way

September 29, 2019

Binge drinking among Europeans aged between 20 and 24 years fell by almost a quarter (23%) between 2005 and 2016.Binge drinking has declined by 18% or more in four out of six WHO regions between 2005 and 2016. Across Europe ...

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Digital Guiding Principles: Self-Regulation of Marketing Communications for Beverage Alcohol

September 30, 2014

Launched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...

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