Global effort to embed five Digital Guiding Principles (DG Ps) across thousands of brands on platforms including You Tube, Instagram, and X Producers use cutting-edge technology and collaborate with digital platforms to help ensure marketing reaches only those over the legal purchase age ...
Read MoreNew resources for in-store and server staff launched to support anyone selling alcohol beverages to do so responsibly and in accordance with the law.Resources are free online and give in-store and server staff strategies to refuse sales of alcohol beverages ...
Read MoreLaunched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...
Read MoreLaunched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...
Read MoreWe are the International Alliance for Responsible Drinking (IARD), a not-for-profit organization dedicated to reducing harmful drinking and promoting understanding of responsible drinking. We are supported by the leading global beer, wine, and spirits producers, who have come together for ...
Read MoreThis table details recommendations for alcohol consumption (drinking guidelines) issued by government bodies in all countries for which IARD has been able to verify the information with the respective national authorities or through publicly accessible documents. Generally, these recommendations apply ...
Read MoreThis table details recommendations for alcohol consumption (drinking guidelines) issued by government bodies in all countries for which IARD has been able to verify the information with the respective national authorities or through publicly accessible documents. Generally, these recommendations apply ...
Read MoreThis table details drinking guidelines issued by government bodies regarding alcohol consumption by people attempting to become pregnant, who are pregnant, or are breastfeeding, in all countries for which IARD has been able to verify the information with the respective ...
Read MoreThis table details alcohol beverage labeling requirements in all countries for which IARD has been able to verify the information with the respective national authorities or through publicly accessible documents. Details on the requirements for health warnings to be included ...
Read MoreThis table details alcohol beverage labeling requirements in all countries for which IARD has been able to verify the information with the respective national authorities or through publicly accessible documents. Details on the requirements for health warnings to be included ...
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© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
