Global effort to embed five Digital Guiding Principles (DG Ps) across thousands of brands on platforms including You Tube, Instagram, and X Producers use cutting-edge technology and collaborate with digital platforms to help ensure marketing reaches only those over the legal purchase age ...
Read MoreNew resources for in-store and server staff launched to support anyone selling alcohol beverages to do so responsibly and in accordance with the law.Resources are free online and give in-store and server staff strategies to refuse sales of alcohol beverages ...
Read MoreLaunched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...
Read MoreLaunched in September 2014, these Digital Guiding Principles were the first ever set of global guidelines for beverage alcohol producers to require the content of any online marketing and social media use to meet the same high standards that apply ...
Read MoreSymbols or written age restrictions will be added to labels globally on alcohol drinks produced by IARD members, sending an even clearer message that these products are not for minors. The initiative also applies to alcohol-free extensions of alcohol brands ...
Read MoreUnderage drinking declining in many countries: new analysis shows Underage drinking has fallen or stayed the same in three-quarters of the 65 countries where national data are available.It has fallen in half of these countries (since 2010), including: Decreases of 40% ...
Read More* Check Against Delivery * STARTS Thank you Chair. I am Julian Braithwaite, President and CEO of the International Alliance for Responsible Drinking. I am delivering this statement on behalf of the International Alliance for Responsible Drinking, which is supported ...
Read MoreThe COVID-19 pandemic presents an unprecedented global challenge of protecting lives while also safeguarding livelihoods and communities. Only a whole-of-society, united, and collaborative approach can deliver an effective global response. As custodians of some of the world’s most iconic and ...
Read MoreVast majority consumed same or less alcohol in 2020; Targeted support needed for the minority that continues to drink at harmful levels Consumers around the world bought 15.8 billion fewer liters of alcohol beverages last year, according to new data from ...
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© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
