Raising Global Responsibility Standards: Over 100 leading companies unite to reduce harmful drinking

Raising Global Responsibility Standards: Over 100 leading companies unite to reduce harmful drinking

Includes Walmart, SPAR International, Google, Meta, DoorDash, Rappi, UberEats, the International Chamber of Commerce, and Duty Free World Council, alongside the members of the International Alliance for Responsible Drinking (IARD) – the leading global beer, wine, and spirits producers

New Standards in Action report, showcasing how industry leaders are driving innovative solutions to tackle harmful drinking globally

Leading retailers, e-commerce platforms, marketing and advertising agencies, sports bodies, travel retail and hospitality sectors, self-regulatory organizations, digital platforms, have joined forces to further accelerate reductions in harmful use of alcohol, as members of IARD’s groundbreaking Global Standards Coalition.

This worldwide alliance has grown to over 100 members, building on the success of its launch in 2023. New signatories include DoorDash, Google, TikTok, Pinterest and the Duty Free World Council.
Signatories are putting in place policies and practices to prevent the sale and marketing of alcohol to those underage, are supporting employees and partners with resources, and are working together to further reduce harmful drinking.

The Global Standards Coalition, led by IARD, aims to create a positive movement that drives global initiatives focusing on proactive measures to:

  • Further prevent sales to those underage or intoxicated
  • Prevent marketing and advertising to those underage
  • Provide training and guidance that empowers staff to deny sale, service, and delivery of alcohol where necessary
  • Respect the choices of those who choose not to drink alcohol
  • Elevate industry standards to reduce the harmful use of alcohol
Work to tackle harmful drinking has been bolstered by pioneering industry initiatives, according to a new report, titled Standards in Action, released today by IARD.

The report showcases the extensive global efforts of leaders across the beer, wine, and spirits sectors – such as developing innovative safeguards and digital-first tools to prevent underage drinking and ensure responsible marketing. The report also details proactive public and private sector collaboration, aimed to stop harmful drinking through a whole-of-society approach.