As the leading global beer, wine, and spirits producers, IARD’s members are committed to setting high standards for responsibility across the alcohol industry and to combating harmful drinking. These 11 companies agreed their “Producers’ Commitments” in 2012; this ambitious project focused on change in five key areas and ran until 2017. Each of the five Commitments was measured and evaluated by a series of key performance indicators (KPIs) which we initially developed with advice from Accenture Strategy, and the KPIs evolved over the five years to improve clarity and to reflect better the data acquisition process. The full indicator protocols can be accessed here.
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The percentage of legal purchase age (LPA) regulations introduced where none previously existed in countries where sale is legal or permitted. KPI 1B The number of engagements in support of newly introduced existing LPA regulations, e.g. government meetings, industry roundtables, and retail partnership for age verification.
The number of education programs and number of countries in which the education programs are operating, resulting from signatories’ work with NGOs, IGOs, and other interested stakeholders. KPI 2B The number of underage individuals collectively reached with education programs resulting from signatories’ work with NGOs, IGOs, and other interested stakeholders. KPI 2c The number of influencers (parents, teachers, other adults, community leaders) collectively reached with education programs and materials resulting from signatories’ work with NGOs, IGOs, and other interested stakeholders. KPI 2d The number of unidentified persons collectively reached with education programs and materials resulting from signatories’ work with NGOs, IGOs, and other interested stakeholders
Collective percentage of compliant impressions across digital resulting from signatories’ advertising, or adherence to no-buy-list, based on the best available data, as measured by an independent agency in the selected markets.
Number of countries in which actions of signatories result in data (on the collective percentage of compliant impressions across digital, resulting from the signatories advertising) being made newly available.
Digital Guiding Principles published.
Percentage compliance by signatories with the Digital Guiding Principles within a selection of markets in which they are commercially active.
Percentage of countries in which signatories are commercially active, in which non-industry participation is established by signatories’ actions in existing self-regulatory processes.
Percentage of signatories’ contracts with advertising agencies that include clauses for the agency to comply with the responsible alcohol advertising codes for signatories’ products.
The percentage of products that do not contain excessive amounts of added stimulants.
Percentage of signatories’ products that are marketed as delivering energizing or stimulating effects.
Commitment signatories can elect to report by percentage of brands or percentage of volume of product manufactured.
The percentage of brands carrying one or more of the symbols and/or equivalent words, and the address of a website containing additional information, including alcohol product strength and reminders about the dangers to health of excessive drinking.
The percentage of volume of product manufactured carrying one or more of the symbols and/or equivalent words, and the address of a website containing additional information, including alcohol product strength and reminders about the dangers of excessive drinking on health.
The number of countries in which selected drinking and driving prevention pilot programs are rolled out.
The number of drinking and driving prevention programs outside the pilots references in KPI 9a.
Guiding Principles for Responsible Retailing of Beverage Alcohol developed and published.
Responsible retailing initiative launched in a public forum in 2014.
Percentage of markets in which signatories are commercially active in which local responsible retailing initiatives to support, comply with, and advance the guiding principles have been rolled out.
© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
