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Leading beer, wine, and spirits producers and world’s prominent digital platforms put in place further safeguards to prevent minors seeing alcohol marketing online

November 14, 2019

We the members of the International Alliance for Responsible Drinking (IARD), together with Facebook (incl. Instagram), Snapchat, and You Tube are determined to continue to establish new standards of marketing responsibility. Together, we want to make it easy for even the ...

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Leading beer, wine, and spirits producers set new standards in responsible digital marketing

November 20, 2024

Global effort to embed five Digital Guiding Principles (DG Ps) across thousands of brands on platforms including You Tube, Instagram, and X Producers use cutting-edge technology and collaborate with digital platforms to help ensure marketing reaches only those over the legal purchase age ...

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Ways of Working

June 26, 2023

A partial list of external examples of policies and processes using private sector data in research, intended to support stakeholders in future data sharing agreements.

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New Campaign Calls for ‘Shared solutions’ to combat harmful drinking

October 25, 2018

IARD launches new campaign to accelerate progress towards reduction in harmful use of alcohol, in support of WHO and UN frameworks Most innovative campaigns focused on combatting harmful drinking from across industry, government and civil society have been selected to encourage ...

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New global alliance formed to promote the responsible sale and delivery of alcohol online (Jan 2021)

January 28, 2021

Groundbreaking partnership between leading beer, wine, and spirits producers, online retailers, and e-commerce and delivery platforms to establish robust global standards for the online sale and delivery of alcohol beverages. Read more here

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National Responsible Drinking Awareness Week in China

October 25, 2018

The 2016 National Responsible Drinking Awareness Week is under way in China, with the opening ceremony launching the initiative on October 21 using the theme of “Caring for but no alcohol for minors.” The China Beverage Alcohol Association (CADA) is ...

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Privacy Policy

November 7, 2018

Information We Collect and Use You may provide personally identifiable information to us when you visit the Site. If you voluntarily register with us, we will hold your personal information securely, and will only use that information for the purpose for ...

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First global standards to ensure responsible marketing of alcohol by social influencers (Sept 2021)

September 13, 2021

The world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors The joint pledge, the first of its kind in any industry, recognizes ...

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The world’s leading beer, wine, and spirits producers are taking action against COVID-19

August 14, 2020

The COVID-19 pandemic is a global health and societal emergency, presenting unique and urgent challenges to the world. IARD's members have stepped up to contribute during this time of crisis, using their unique resources and positioning to help through a ...

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