52% said it's inappropriate to ask someone why they're not drinking at a holiday gathering More than half (53%) say moderation will shape their drinking behavior at holiday events 09 November 2026: “Why aren't you drinking?” may have officially joined the ...
Read MoreNew data show that adults are rejecting guilt this festive period amid appreciation of moderation over absolutes Tuesday 25 November: As the festive season gets underway, new attitudinal research of more than 2,000 adults conducted by the International Alliance for ...
Read MoreThe world’s leading beer, wine, and spirits producers and global advertising, public relations, and influencer agencies have joined forces to establish common standards to prevent influencer marketing reaching minors The joint pledge, the first of its kind in any industry, recognizes ...
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IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
