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Global standards launched for online sale and delivery of alcohol as e-commerce booms during pandemic (May 2021)

May 24, 2021

New data from Euromonitor International* sees e-commerce grow by 33% globally, while total volume of alcohol sales fell by 6% year on year in 2020 New global standards enhance safeguards to prevent online alcohol sale and delivery to those underage or ...

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IARD Members' ESG initiatives round-up: November 2022

December 16, 2022

The International Alliance for Responsible Drinking's (IARD) member companies – the world’s leading beer, wine, and spirits producers – undertake a wide range of Environmental, Social, and Governance (ESG) initiatives as part of their commitments to sustainability and social responsibility. ...

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Production Data

June 25, 2023

Links to sources of production data

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Partnering with digital platforms for age assurance

May 5, 2021

Since 2018, IARD has been working in partnership with digital platforms to enhance responsibility standards for alcohol-related marketing online in support of UN goals to reduce harmful drinking. This pioneering partnership aims to build confidence in age-assurance systems online and ...

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Standards for online alcohol marketing channels

May 5, 2021

To help ensure that their marketing is only directed at those adults who can lawfully buy their products, IARD members have put in place five key safeguards – the Digital Guiding Principles - on their online alcohol marketing channels. This, ...

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Pilot programs to reduce drink driving

May 5, 2021

IARD started implementing its drink-driving prevention pilot programs in 2010 – in countries as diverse as China, Colombia, Mexico, Nigeria, Russia, and Vietnam – to help reduce harms associated with drink driving, especially in low- and middle-income countries. The program ...

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Available Data

June 25, 2023

Listed are publicly available data sets, data products available to purchase from market research companies, and evaluations of industry-led campaigns to reduce harmful drinking.

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UK Chief Medical Officers’ Low Risk Drinking Guidelines

October 25, 2018

Released on 25 August 2016, the UK Chief Medical Officer’s Low Risk Drinking Guidelines clarify that the intention is “not to prevent those who want to drink alcohol from doing so,”[1] but to provide people with information to help navigate ...

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Harmful drinking across Europe declines; Leading drinks companies call for more partnerships to accelerate reductions

June 7, 2024

New statistics produced by one of the world’s leading studies assessing the burden of disease (Global Burden of Disease) and the World Health Organization show that alcohol-related harms are decreasing across Europe, with International Alliance for Responsible Drinking (IARD) members* ...

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