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The world’s most iconic beer, wine, and spirits brands to introduce new consumer information on labels (May 2021)

May 25, 2021

The CEO Chair and Vice Chair of IARD, together with IARD’s CEO, wrote to Dr. Tedros, Director-General of the World Health Organization, to outline this initiative. In the letter they stated: In response to the 2018 United Nations Political Declaration ...

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IARD welcomes new CEO and President Julian Braithwaite 

March 18, 2024

The International Alliance for Responsible Drinking (IARD) is delighted to announce the appointment of new CEO Julian Braithwaite, who takes up his position this week.IARD’s members are the world’s leading beer, wine, and spirits producers, who have come together in ...

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Focus on Public–Private Partnerships: Case Studies

November 21, 2019

Partnership and collaboration are required to meet the ambition of the Sustainable Development Goals (SD Gs), as well as the goals of the WHO Global Action Plan for the Prevention and Control of Noncommunicable Diseases (NC Ds). IARD and its Members are ...

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Actions to accelerate reductions in underage drinking

May 5, 2021

Symbols or written age restrictions will be added to labels globally on alcohol drinks produced by IARD members, sending an even clearer message that these products are not for minors. The initiative also applies to alcohol-free extensions of alcohol brands ...

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Improving consumer information on labels

May 5, 2021

The CEO Chair and Vice-Chair of IARD and IARD CEO outlined the detail of this initiative in a letter to Dr. Tedros,Director General of the World Health Organization in May 2021. In the letter they state: In response to the ...

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Global binge drinking in decline and Europe is leading the way

September 29, 2019

Binge drinking among Europeans aged between 20 and 24 years fell by almost a quarter (23%) between 2005 and 2016.Binge drinking has declined by 18% or more in four out of six WHO regions between 2005 and 2016. Across Europe ...

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Beer, wine, and spirits will carry age restrictions globally, announce leading producers in new drive against underage drinking

January 27, 2020

Symbols or written age restrictions will be added to labels on alcohol drinks [1] produced by members of the International Alliance for Responsible Drinking (IARD), sending an even clearer message that these products are not for minors. The initiative, which ...

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Five years on: World’s leading beer, wine, and spirits producers have reached hundreds of millions of people across the globe in their mission to combat harmful drinking

October 25, 2018

The 11 companies behind some of the world’s most popular beer, wine, and spirits brands have forged new and innovative partnerships across sectors through their Producers’ Commitments. Achievements include:Delivering an average of 347 drink driving prevention programs per year between ...

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Letter to the editor: IARD responds to Lim et al.’s (2019) analysis of framing and completeness of information disseminated by alcohol industry-funded organizations

June 15, 2020

On 14 June 2020 the Journal of Studies on Alcohol and Drugs published a letter which IARD submitted on 16 January 2020 in response to the publication: Lim, A. W. Y., van Schalkwyk, M. C. I., Maani Hessari, N., & ...

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IARD's new report: Actions to Prevent Underage Drinking

October 16, 2023

Underage drinking declining in many countries: new analysis shows Underage drinking has fallen or stayed the same in three-quarters of the 65 countries where national data are available.It has fallen in half of these countries (since 2010), including: Decreases of 40% ...

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