Responding to a study in Nature Medicine looking at alcohol consumption and risk of diseases in Chinese men, the International Alliance for Responsible Drinking's Managing Director, Puja Darbari, said: “The main analysis of the study has a significant limitation as ...
Read MoreWe are committed to encouraging responsible choices about alcohol and believe that for adults of legal drinking age, moderate alcohol consumption can be part of a well-balanced lifestyle. Various health authorities and medical studies state that moderate consumption of alcohol ...
Read MoreIn an effort to help describe the unrecorded alcohol market, as well as drinking patterns and preferences among its consumers, IARD has supported population-based surveys in several countries. This report outlines findings of surveys conducted in 2015 and early 2016 ...
Read MorePreventing underage exposure to online alcohol advertising: how to add safeguards to social media marketing The 12 members of the International Alliance for Responsible Drinking (IARD) are committed to ensuring that their online alcohol marketing communications meet the same high ...
Read MoreThe alcohol market can be divided into two main segments―recorded and unrecorded. Both segments are well established in many parts of the world and respond to social, cultural, economic, and political change. They also play a role in a range ...
Read MoreIn an effort to help describe the unrecorded alcohol market, as well as drinking patterns and preferences among its consumers, IARD has supported population-based surveys in several countries. This report, prepared by the National Economic University Institute for Population and ...
Read MoreTo help ensure that their marketing is only directed at those adults who can lawfully buy their products, IARD members have put in place five key safeguards – the Digital Guiding Principles - on their online alcohol marketing channels. This, ...
Read MoreA survey of more than 11,000 people across nine countries has found: 84% of drinkers are drinking the same or less alcohol during shutdowns, with almost one in three people (30%) saying they are drinking less or have stopped Of ...
Read MoreIARD launches new campaign to accelerate progress towards reduction in harmful use of alcohol, in support of WHO and UN frameworks Most innovative campaigns focused on combatting harmful drinking from across industry, government and civil society have been selected to encourage ...
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© 2021 International Alliance for Responsible Drinking
IARD’s members and the members of its Partnership Council are a diverse group of organizations with a variety of viewpoints. They might not necessarily agree on all or any subjects. Any statements, findings, interpretations, and conclusions expressed on this website do not reflect the policies or views of all IARD members or the organizations they represent, unless explicitly stated. However, all members agree on and support IARD’s mission of reducing the harmful use of alcohol.
The resources on this website are not intended as health advice to individuals about their drinking. People with specific questions about their drinking are encouraged to consult a healthcare professional. Together, they can determine what is best for that individual, based on individual risk factors, including family history, genetics, and lifestyle. For some people, the better choice may be to not drink at all.
